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Consumer Goods Executive Search

 

We successfully placed a proven retail executive who transformed our client’s brand strategy and sales execution through comprehensive team leadership and strategic vision. This placement created the perfect match between our client’s need for marketing and sales leadership and a professional whose passion for growing brands made her the ideal choice to drive their retail business transformation.

The Challenge

Our client, a leading frozen food manufacturer, needed an SVP of Retail who could elevate their brand strategy while leading both marketing and sales teams across retail channels. The role demanded someone who could:

  • Lead brand strategy and sales execution across competitive retail environments
  • Manage integrated marketing and sales teams to drive portfolio growth
  • Optimize commercial strategies for frozen food products in diverse retail channels
  • Leverage CPG experience to strengthen brand positioning and market share

The Professional

Within their previous roles, our candidate delivered:

  • 10+ years growing a $2.3B retail business across major retail partners and emerging channels
  • Complex product launches that exceeded sales targets by 150%
  • Successful turnaround of underperforming categories delivering measurable profit growth
  • Strong relationship management with demanding retail partners while driving internal alignment

The Match

Our successful candidate brought over 10 years of CPG marketing and retail leadership experience, with a proven track record of managing billion-dollar portfolios in highly competitive food categories. Their expertise in brand strategy development, cross-functional team leadership, and driving measurable growth results made them the perfect fit to lead our client’s retail business transformation.

By connecting a company ready to scale its retail operations with a leader who has consistently delivered growth across multiple channels and retail formats, this partnership establishes the foundation for sustained revenue expansion and market leadership.

Need to elevate your retail leadership team? Let Alpha demonstrate how a decade of CPG and food manufacturing recruitment expertise can accelerate your brand growth and market expansion.